Brand News Shop Launch

Sat 6 February, 11:00am - 4:00pm

Venue: Ashby Square News, Ashby Square, Loughborough


What if there were no logos and no brands? What would we call products and how would we recognise them? Brand News invites people in Loughborough to take a look at everyday products and have a go at un-branding them.

Throughout December and January artist Kathrin Böhm and designers An Endless Supply will be leading a series of hands-on workshops, working with Loughborough groups and individuals, to take everyday products off the shelf and reimagine how they might look: turn coke into brown juice, rewrap chocolate bars and design front pages of newspaper and magazines. As the new looks and individualised brands are created they will go on display in the Market Town Corner shop unit in Carillon Court.

This project will culminate in a day-long event which will see the packaging designs that came out of the workshops used to rebrand the entire stock of local independent newsagent Ashby Square News. This day will function as an experiment looking at how branding affects consumer behaviour and how the reimagining of familiar branded products will affect their popularity. No advance booking is needed - just drop by to get in on the fun!

To learn more about the commission being delivered by Kathrin and An Endless Supply visit their project page here.


Loughborough University Arts

Martin Hall Building

Loughborough University

Loughborough LE11 3TU, UK

01509 222 948

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