'ough'ough Commission Live

From: Mon 7 November, 12:00am
To: Sun 20 November, 12:00am

Venue: King Street / Moira Street, Belton Road / Derby Road and Ratcliffe Road


For the Market Town project design collective Europa collaborated with artist and illustrator Peter Nencini on a commission entitled 'ough'ough. This commission explored the complex issues that surround the creation of graphic identities for places, and thinking about the differences between brand and place identity.

Robert Sollis of Europa and Peter made a number of visits to the town and met with longstanding businesses and institutions alongside more recent start-ups and research centres to gain a sense of the objects found and knowledge that is produced in Loughborough.

The body of visual research takes several distinct forms: a trio of large-scale printed illustrations displayed on a number of billboards in the town centre (7 - 20 November), a set of limited edition postcards and oughough.co.uk, a specially designed website that contextualizes the billboard works and discusses issues surrounding identity of place and their relationship with place-based branding.

Please contact luarts@lboro.ac.uk for a set of 'ough'ough postcards.


Loughborough University Arts

Martin Hall Building

Loughborough University

Loughborough LE11 3TU, UK


01509 222 948

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